{"title":"3-Step","description":"\u003cp\u003eCleanse → Treat → Moisturise\u003c\/p\u003e","products":[{"product_id":"pigmentation-glow-serum","title":"Glass Glow Serum (30ML)","description":"\u003ch2\u003eBest Serum for Pigmentation \u0026amp; Dark Spots\u003c\/h2\u003e\n\u003cp\u003eReveal brighter, more even skin with Seoulbloom's Pigmentation \u0026amp; Glow Serum, a multi-tasking formula that targets dark spots, dullness, and uneven tone all at once. Vitamin C and Glutathione work together as a proven brightening duo, visibly fading pigmentation and discolouration from the very first use, while Glycolic Acid, Hyaluronic Acid, and Peptides round out a complete approach to brighter, firmer, more hydrated skin.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes This the Best Serum for Pigmentation?\u003c\/h2\u003e\n\u003cp\u003eMost pigmentation serums rely on a single brightening ingredient. This formula combines five actives working toward the same goal from different angles:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C and Glutathione\u003c\/strong\u003e work together as a brightening duo, targeting existing pigmentation and discolouration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolic Acid 2%\u003c\/strong\u003e gently exfoliates dead skin cells, accelerating the brightening process and improving overall glow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e floods skin with deep hydration, since well-hydrated skin shows brightening results more visibly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeptides\u003c\/strong\u003e firm and smooth fine lines while your skin brightens, addressing texture alongside tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRather than treating pigmentation as a single-ingredient problem, this formula pairs brightening with exfoliation, hydration, and firming, addressing the full picture of dull, uneven skin.\u003c\/p\u003e\n\u003ch2\u003eHow Vitamin C and Glutathione Work Together\u003c\/h2\u003e\n\u003cp\u003eVitamin C is a well-established antioxidant that helps protect skin from future pigmentation while brightening existing discolouration and adding overall glow. Glutathione is often described as a master antioxidant, and when paired with Vitamin C, the two are considered a proven brightening combination in skincare, working together to visibly fade pigmentation and discolouration more effectively than either ingredient alone. This pairing is a big part of why the formula is positioned as visibly effective from the very first use.\u003c\/p\u003e\n\u003ch2\u003eWhy Glycolic Acid Is Included in a Pigmentation Serum\u003c\/h2\u003e\n\u003cp\u003ePigmentation doesn't just sit on the surface, dead skin cell buildup can make dark spots and dullness look more pronounced. The 2% Glycolic Acid in this formula gently exfoliates that buildup, which accelerates how quickly brightening results become visible and improves overall skin glow alongside the Vitamin C and Glutathione's direct brightening action.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C\u003c\/strong\u003e – antioxidant that brightens skin and helps fade the appearance of pigmentation and discolouration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlutathione\u003c\/strong\u003e – works alongside Vitamin C as a brightening duo, enhancing the fading of dark spots and uneven tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolic Acid 2%\u003c\/strong\u003e – gently exfoliates dead skin cells to accelerate brightening and improve glow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e – provides deep hydration, supporting skin as it brightens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeptides\u003c\/strong\u003e – firm and smooth the appearance of fine lines alongside the brightening actives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIs This the Best Pigmentation Serum for Your Skin?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDark spots and uneven tone:\u003c\/strong\u003e the core use case for this formula, with Vitamin C and Glutathione directly targeting discolouration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDull, tired-looking skin:\u003c\/strong\u003e the combination of exfoliation from glycolic acid and brightening from vitamin C and glutathione works well for overall dullness, not just isolated dark spots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDehydrated skin:\u003c\/strong\u003e Hyaluronic Acid is included specifically to prevent brightening actives from feeling drying, keeping skin hydrated throughout use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEarly signs of fine lines alongside pigmentation:\u003c\/strong\u003e Peptides address firming and smoothing, useful if you're dealing with both tone and early texture concerns together.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest used at night:\u003c\/strong\u003e this formula is best applied at night for maximum brightening results, since glycolic acid and vitamin C can increase sun sensitivity and nighttime application allows the actives to work without UV interference.\u003c\/p\u003e\n\u003ch2\u003eVitamin C Serum vs This Pigmentation Serum — What's the Difference?\u003c\/h2\u003e\n\u003cp\u003eA standalone vitamin C serum typically focuses on antioxidant protection and general brightening. This formula goes further by pairing vitamin C with glutathione for enhanced brightening power, adding glycolic acid to accelerate results through exfoliation, and rounding out the formula with hyaluronic acid and peptides so hydration and firmness aren't sacrificed while your skin brightens. If you've tried a vitamin C serum alone and found results too slow or your skin still felt dull, this multi-ingredient approach is built to address more of the picture at once.\u003c\/p\u003e\n\u003ch2\u003eHow to Use This Pigmentation Serum Correctly\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eCleanse and tone your skin as usual\u003c\/li\u003e\n\u003cli\u003eApply a few drops of serum evenly across the face, or focus on areas with visible dark spots\u003c\/li\u003e\n\u003cli\u003eGently pat in and allow full absorption before the next step\u003c\/li\u003e\n\u003cli\u003eFollow with a moisturizer to lock in hydration\u003c\/li\u003e\n\u003cli\u003eBest applied at night for maximum brightening results, though suitable for daily use\u003c\/li\u003e\n\u003cli\u003eIf used in the morning, always follow with sunscreen, since glycolic acid and vitamin C increase sun sensitivity\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhat Results to Expect\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst use:\u003c\/strong\u003e skin often looks visibly brighter and more radiant immediately, thanks to the glycolic acid exfoliation and vitamin C glow effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 1 to 2:\u003c\/strong\u003e continued brightening as vitamin C and glutathione work on existing pigmentation, skin feels more hydrated from hyaluronic acid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 3 to 4:\u003c\/strong\u003e more visible fading of dark spots and improved tone evenness with consistent nightly use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 6 to 8:\u003c\/strong\u003e noticeable improvement in overall glow, tone evenness, and early firming benefits from the peptides\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeyond 8 weeks:\u003c\/strong\u003e continued use maintains brightening results and supports ongoing tone evenness, particularly with consistent sunscreen use during the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIs This Pigmentation Serum Safe? Side Effects to Know\u003c\/h2\u003e\n\u003cp\u003eThe combination of Glycolic Acid and Vitamin C means this is an active formula, so those new to exfoliating acids should start with less frequent use and monitor how their skin responds before using nightly. Mild tingling on application is common with glycolic acid and typically settles as skin adjusts. The added Hyaluronic Acid helps offset dryness throughout use. As with any brightening or exfoliating serum, daily sunscreen is essential to protect results and prevent new pigmentation.\u003c\/p\u003e\n\u003ch2\u003eBuy the Best Serum for Pigmentation Online in India\u003c\/h2\u003e\n\u003cp\u003eSeoulbloom's Pigmentation \u0026amp; Glow Serum is available to order online across India with home delivery. If you're comparing options and searching for the best serum for pigmentation and dark spots, this formula combines Vitamin C, Glutathione, Glycolic Acid, Hyaluronic Acid, and Peptides rather than relying on a single brightening ingredient. Read more about ingredient sourcing on our \u003ca href=\"https:\/\/seoulbloom.in\/pages\/product-info\"\u003eproduct info page\u003c\/a\u003e, or learn more about the brand on our \u003ca href=\"https:\/\/seoulbloom.in\/pages\/our-story\"\u003eour story page\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhich serum is best for pigmentation and dark spots?\u003cbr\u003e\u003c\/strong\u003e A serum combining multiple brightening actives works better than a single ingredient alone. This formula pairs Vitamin C and Glutathione for brightening with Glycolic Acid for exfoliation, addressing pigmentation from more than one angle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes vitamin C serum help with pigmentation?\u003c\/strong\u003e \u003cbr\u003eYes, vitamin C is a well-established brightening antioxidant, and when paired with glutathione, as in this formula, the combination is considered even more effective at fading pigmentation and discolouration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the best serum for pigmentation and dark spots in India?\u003cbr\u003e\u003c\/strong\u003e Look for a formula that combines proven brightening actives like vitamin C with supporting ingredients like exfoliants and hydrators, rather than a single ingredient alone, for more visible and well-rounded results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this pigmentation serum every day?\u003cbr\u003e\u003c\/strong\u003e Yes, it's suitable for daily use, though it's best applied at night for maximum brightening results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this pigmentation serum good for dull skin, not just dark spots?\u003c\/strong\u003e \u003cbr\u003eYes, the exfoliating glycolic acid and brightening vitamin C and glutathione combination works on overall dullness and glow, not just isolated dark spots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this serum help with fine lines as well as pigmentation?\u003c\/strong\u003e \u003cbr\u003eYes, Peptides are included specifically to firm and smooth the appearance of fine lines while the rest of the formula works on brightening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill this pigmentation serum dry out my skin?\u003c\/strong\u003e \u003cbr\u003eNo, Hyaluronic Acid is included specifically to provide deep hydration, offsetting any potential dryness from the glycolic acid and brightening actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is this serum best applied at night?\u003c\/strong\u003e \u003cbr\u003eGlycolic acid and vitamin C can increase skin's sensitivity to the sun, so nighttime application allows the actives to work most effectively without UV interference, and it's when brightening serums typically show maximum results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long until I see results from this pigmentation serum?\u003c\/strong\u003e \u003cbr\u003eMany people notice an immediate glow from the first use due to the exfoliating and brightening actives, with more visible fading of dark spots typically appearing over three to eight weeks of consistent use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need sunscreen while using this serum?\u003cbr\u003e\u003c\/strong\u003e Yes, daily sunscreen is essential, especially if used during the day, since glycolic acid and vitamin C both increase sun sensitivity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Seoul Bloom","offers":[{"title":"Default Title","offer_id":53446652231974,"sku":null,"price":1199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1024\/6887\/8630\/files\/seoul-bloom-glass-glow-serum.jpg?v=1790662817"},{"product_id":"kojic-acid-face-wash","title":"Kojic Skin Brightening Face Wash (100ML)","description":"\u003cstyle\u003e\n#sb-aa-aplus{--accent:#e0b24d;--soft:#fff8e8;--line:#eee1bd;--muted:#66615d;--shadow:0 18px 44px rgba(25,22,17,.06);color:#000;background:linear-gradient(180deg,#fff 0%,#fcfbf8 100%);font-family:'Inter',Arial,sans-serif;line-height:1.65;-webkit-font-smoothing:antialiased;overflow:hidden}\n#sb-aa-aplus *{box-sizing:border-box}\n#sb-aa-aplus img{display:block;max-width:100%}\n#sb-aa-aplus a{text-decoration:none}\n#sb-aa-aplus h1,#sb-aa-aplus h2,#sb-aa-aplus h3,#sb-aa-aplus h4,#sb-aa-aplus p{color:#000}\n#sb-aa-aplus .shell{width:min(1000px,calc(100% - 28px));margin:0 auto}\n#sb-aa-aplus .section{padding:44px 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ease}\n#sb-aa-aplus .routine-card:hover .routine-photo img{transform:scale(1.025)}\n#sb-aa-aplus .routine-body{padding:18px 20px 20px;display:flex;flex-direction:column;flex:1 1 auto}\n#sb-aa-aplus .routine-body h4{margin:0 0 8px;font-family:'Cormorant Garamond',Georgia,serif;font-size:17px;line-height:1.15;font-weight:600;min-height:40px}\n#sb-aa-aplus .routine-body p{margin:0 0 14px;font-size:12px;line-height:1.65;flex:1 1 auto}\n#sb-aa-aplus .routine-btn{min-height:38px;border-radius:999px;background:#0f0f10;color:#fff;display:flex;align-items:center;justify-content:center;gap:8px;font-size:13px;font-weight:700;transition:background .25s ease,transform .25s ease}\n#sb-aa-aplus .routine-btn:hover{background:#c69c3f;transform:translateY(-1px)}\n#sb-aa-aplus .routine-btn i{width:10px;height:10px;border-radius:2px;background:#fff}\n\n\/* FAQ (no JavaScript: details\/summary) *\/\n#sb-aa-aplus .faq-heading{max-width:1080px;margin:0 auto 26px}\n#sb-aa-aplus .faq{max-width:980px;margin:0 auto;border-top:1px solid var(--line)}\n#sb-aa-aplus .faq details{border-bottom:1px solid var(--line)}\n#sb-aa-aplus .faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:16px 0;font-size:14.5px;font-weight:600;line-height:1.45;color:#000}\n#sb-aa-aplus .faq summary::-webkit-details-marker{display:none}\n#sb-aa-aplus .faq summary::marker{content:\"\"}\n#sb-aa-aplus .faq-plus{width:28px;height:28px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;flex:0 0 auto;font-size:21px;line-height:1;transition:transform .25s ease,background .25s ease}\n#sb-aa-aplus .faq details[open] .faq-plus{transform:rotate(45deg);background:var(--soft)}\n#sb-aa-aplus .faq-inner{padding:0 40px 16px 0;font-size:13px;line-height:1.75;color:#000}\n\n\/* CTA *\/\n#sb-aa-aplus .cta{padding:36px 20px;border:1px solid var(--line);border-radius:30px;background:linear-gradient(180deg,#fff 0%,#faf7f2 100%)}\n#sb-aa-aplus .pill-row{display:flex;flex-wrap:wrap;justify-content:center;gap:12px;margin-top:18px}\n#sb-aa-aplus .pill{padding:10px 14px;border:1px solid var(--line);background:#fff;border-radius:999px;font-size:12.5px;color:#000}\n#sb-aa-aplus .cta-actions{display:flex;flex-wrap:wrap;gap:12px;justify-content:center;margin-top:26px}\n#sb-aa-aplus .btn-dark,#sb-aa-aplus .btn-light{display:inline-flex;justify-content:center;align-items:center;min-height:42px;padding:0 24px;border-radius:999px;font-size:13px;font-weight:600}\n#sb-aa-aplus .btn-dark{background:#151515;color:#fff}\n#sb-aa-aplus .btn-dark:hover{background:#c69c3f}\n#sb-aa-aplus .btn-light{background:#fff;color:#000;border:1px solid var(--line)}\n\n\/* RESPONSIVE *\/\n@media(max-width:1080px){\n  #sb-aa-aplus .icon-grid,#sb-aa-aplus .routine-grid{grid-template-columns:repeat(2,1fr)}\n  #sb-aa-aplus .split{grid-template-columns:1fr}\n}\n@media(max-width:900px){\n  #sb-aa-aplus .howto-box{grid-template-columns:repeat(2,1fr)}\n  #sb-aa-aplus .howto-step:nth-child(2){border-right:0}\n  #sb-aa-aplus .howto-step:nth-child(-n+2){border-bottom:1px solid var(--line)}\n}\n@media(max-width:760px){\n  #sb-aa-aplus .section{padding:48px 0}\n  #sb-aa-aplus .icon-grid,#sb-aa-aplus .routine-grid{grid-template-columns:1fr}\n  #sb-aa-aplus .icon-card{padding:24px 22px 26px}\n  #sb-aa-aplus .panel{padding:26px 22px}\n  #sb-aa-aplus .work-item{grid-template-columns:52px 1fr;gap:14px}\n  #sb-aa-aplus .work-icon{width:52px;height:52px}\n  #sb-aa-aplus .marquee-item{padding:10px 18px;font-size:10px;letter-spacing:.11em;gap:14px}\n  #sb-aa-aplus .howto-box{grid-template-columns:1fr}\n  #sb-aa-aplus .howto-step:not(:last-child){border-right:0;border-bottom:1px solid var(--line)}\n  #sb-aa-aplus .routine-photo{height:190px}\n  #sb-aa-aplus .routine-body h4{min-height:0}\n  #sb-aa-aplus .faq summary{padding:18px 0;font-size:15px}\n  #sb-aa-aplus .faq-inner{padding:0 10px 18px 0;font-size:13.5px}\n}\n@media(prefers-reduced-motion:reduce){\n  #sb-aa-aplus *{transition:none!important;animation:none!important}\n}\n\u003c\/style\u003e\n\n\u003cdiv id=\"sb-aa-aplus\"\u003e\n\n  \u003c!-- HERO --\u003e\n  \u003csection class=\"section\"\u003e\n    \u003cdiv class=\"shell\"\u003e\n      \u003cdiv class=\"center\"\u003e\n        \u003ch1 class=\"title\"\u003eKojic Skin \u003cem\u003eBrightening Face Wash\u003c\/em\u003e\n\u003c\/h1\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"hero-visual\"\u003e\n        \n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1024\/6887\/8630\/files\/Seoul_Bloom_-_Kojic_Fash_Wash_hero.webp?v=1790248163\" alt=\"Seoul Bloom Kojic Skin Brightening Face Wash featured visual\"\u003e\n        \u003cdiv class=\"marquee\"\u003e\n          \u003cdiv class=\"marquee-track\"\u003e\n            \u003cspan class=\"marquee-item\"\u003eNiacinamide 2%\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eKojic Acid 1%\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eHyaluronic Acid 0.1%\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eCleanses\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eBrightens\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eFresh Glow\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eGentle Face Wash\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eDaily Use\u003c\/span\u003e\n            \u003cspan class=\"marquee-item\"\u003eNiacinamide 2%\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eKojic Acid 1%\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eHyaluronic Acid 0.1%\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eCleanses\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eBrightens\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eFresh Glow\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eGentle Face Wash\u003c\/span\u003e\u003cspan class=\"marquee-item\"\u003eDaily Use\u003c\/span\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003cdiv class=\"divider\"\u003e\u003c\/div\u003e\n\n  \u003c!-- WHY IT IS BEST --\u003e\n  \u003csection class=\"section\"\u003e\n    \u003cdiv class=\"shell\"\u003e\n      \u003cdiv class=\"center\"\u003e\n        \u003cdiv class=\"kicker\"\u003eWhy it is best\u003c\/div\u003e\n        \u003ch2 class=\"title\"\u003e\n          \u003cspan class=\"eyebrow\"\u003eDaily Cleansing. Brightening Care. Fresh Glow.\u003c\/span\u003e\n          \u003cem\u003eCleanse Without Making Your Routine Feel Complicated.\u003c\/em\u003e\n        \u003c\/h2\u003e\n        \u003cp class=\"copy\"\u003eKojic Skin Brightening Face Wash combines 2% Niacinamide, 1% Kojic Acid and 0.1% Hyaluronic Acid to help cleanse daily impurities, support a brighter-looking complexion and leave skin feeling fresh and comfortable.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"icon-grid\"\u003e\n        \u003carticle class=\"icon-card\"\u003e\n          \u003cdiv class=\"icon-circle\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M8 20c4-1 7-4 8-8\"\u003e\u003c\/path\u003e\u003cpath d=\"M14 22c5-1 8-4 10-9\"\u003e\u003c\/path\u003e\u003cpath d=\"M8 9l1.8 1.8L12.5 8\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n          \u003ch3\u003eCleanses Daily Impurities\u003c\/h3\u003e\n          \u003cp\u003eHelps wash away surface buildup, excess oil and everyday impurities so skin feels clean and refreshed.\u003c\/p\u003e\n        \u003c\/article\u003e\n        \u003carticle class=\"icon-card\"\u003e\n          \u003cdiv class=\"icon-circle\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003ccircle cx=\"16\" cy=\"16\" r=\"7\"\u003e\u003c\/circle\u003e\u003cpath d=\"M16 4v3M16 25v3M4 16h3M25 16h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n          \u003ch3\u003eSupports Brighter-Looking Skin\u003c\/h3\u003e\n          \u003cp\u003e2% Niacinamide and 1% Kojic Acid complement a daily cleansing routine focused on dullness and uneven-looking tone.\u003c\/p\u003e\n        \u003c\/article\u003e\n        \u003carticle class=\"icon-card\"\u003e\n          \u003cdiv class=\"icon-circle\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M16 5s7 8 7 13a7 7 0 0 1-14 0c0-5 7-13 7-13Z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 19c2 1 6 1 8 0\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n          \u003ch3\u003eHelps Maintain Skin Comfort\u003c\/h3\u003e\n          \u003cp\u003e0.1% Hyaluronic Acid supports a fresher, more comfortable cleansed feel without making the routine feel harsh.\u003c\/p\u003e\n        \u003c\/article\u003e\n        \u003carticle class=\"icon-card\"\u003e\n          \u003cdiv class=\"icon-circle\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M16 4v24M4 16h24M8 8l16 16M24 8 8 24\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n          \u003ch3\u003ePromotes a Fresh Glow\u003c\/h3\u003e\n          \u003cp\u003eDaily cleansing plus brightening-focused actives help skin appear fresher, cleaner and more radiant-looking.\u003c\/p\u003e\n        \u003c\/article\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- INGREDIENT BREAKDOWN + WHO IT'S FOR --\u003e\n  \u003csection class=\"section\" style=\"padding-top:16px;\"\u003e\n    \u003cdiv class=\"shell\"\u003e\n      \u003cdiv class=\"split\"\u003e\n        \u003cdiv class=\"panel\"\u003e\n          \u003ch3\u003eHow It Works — Ingredient\u003cbr\u003eBreakdown\u003c\/h3\u003e\n          \u003cdiv class=\"work-list\"\u003e\n            \u003cdiv class=\"work-item\"\u003e\n              \u003cdiv class=\"work-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M9 7h14\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 7v7l-5 10c-.8 1.6.3 3 2.1 3h13.8c1.8 0 2.9-1.4 2.1-3l-5-10V7\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n              \u003cdiv\u003e\n\u003cstrong\u003eNiacinamide, 2%\u003c\/strong\u003e\u003cp\u003eSupports the skin barrier, helps balance the visible look of oiliness and complements care for dull or uneven-looking skin tone.\u003c\/p\u003e\n\u003c\/div\u003e\n            \u003c\/div\u003e\n            \u003cdiv class=\"work-item\"\u003e\n              \u003cdiv class=\"work-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003ccircle cx=\"16\" cy=\"16\" r=\"8\"\u003e\u003c\/circle\u003e\u003cpath d=\"M12 16h8\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n              \u003cdiv\u003e\n\u003cstrong\u003eKojic Acid, 1%\u003c\/strong\u003e\u003cp\u003eA brightening-focused skincare active included to support a more even-looking complexion and improve the visible look of dullness.\u003c\/p\u003e\n\u003c\/div\u003e\n            \u003c\/div\u003e\n            \u003cdiv class=\"work-item\"\u003e\n              \u003cdiv class=\"work-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M16 5s7 8 7 13a7 7 0 0 1-14 0c0-5 7-13 7-13Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n              \u003cdiv\u003e\n\u003cstrong\u003eHyaluronic Acid, 0.1%\u003c\/strong\u003e\u003cp\u003eA humectant that helps support a more comfortable skin feel after cleansing by attracting and retaining moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n            \u003c\/div\u003e\n            \u003cdiv class=\"work-item\"\u003e\n              \u003cdiv class=\"work-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M5 18c4-4 8-6 11-6s7 2 11 6\"\u003e\u003c\/path\u003e\u003cpath d=\"M8 22c3-2 5-3 8-3s5 1 8 3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n              \u003cdiv\u003e\n\u003cstrong\u003eGentle Daily Cleansing Step\u003c\/strong\u003e\u003cp\u003eDesigned as the first step of the routine to remove everyday impurities before toner, serum, moisturiser and sunscreen.\u003c\/p\u003e\n\u003c\/div\u003e\n            \u003c\/div\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"panel\"\u003e\n          \u003ch3\u003eWho It’s For\u003c\/h3\u003e\n          \u003cdiv class=\"bullet-list\"\u003e\n            \u003cdiv class=\"bullet\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cp\u003eDull or tired-looking skin that needs a fresher cleansing step.\u003c\/p\u003e\n\u003c\/div\u003e\n            \u003cdiv class=\"bullet\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cp\u003eUneven-looking tone or visible post-blemish marks.\u003c\/p\u003e\n\u003c\/div\u003e\n            \u003cdiv class=\"bullet\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cp\u003eCombination or oily skin wanting a brightening-focused cleanser.\u003c\/p\u003e\n\u003c\/div\u003e\n            \u003cdiv class=\"bullet\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cp\u003eAnyone wanting a lightweight face wash for morning and evening use.\u003c\/p\u003e\n\u003c\/div\u003e\n            \u003cdiv class=\"bullet\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cp\u003eSkincare routines that need a clean first step before toner and serum.\u003c\/p\u003e\n\u003c\/div\u003e\n          \u003c\/div\u003e\n          \u003cdiv class=\"note\"\u003e\n            \u003cstrong\u003eCleanse gently — more foam is not better\u003c\/strong\u003e\n            \u003cp\u003eUse a small amount on damp skin, massage lightly, and rinse thoroughly. Avoid aggressive rubbing around sensitive or irritated areas.\u003c\/p\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- HOW TO USE --\u003e\n  \u003csection class=\"section\" style=\"padding-top:20px;\"\u003e\n    \u003cdiv class=\"shell\"\u003e\n      \u003cdiv class=\"howto-heading\"\u003e\u003ch2\u003eHow to Use?\u003c\/h2\u003e\u003c\/div\u003e\n      \u003cdiv class=\"howto-box\"\u003e\n        \u003cdiv class=\"howto-step\"\u003e\n          \u003cdiv class=\"howto-num\"\u003e1\u003c\/div\u003e\n          \u003cdiv class=\"howto-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M16 5s7 8 7 13a7 7 0 0 1-14 0c0-5 7-13 7-13Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n          \u003ch3\u003eWet your face.\u003c\/h3\u003e\n          \u003cp\u003eUse lukewarm water to gently wet the face and prepare the skin for cleansing.\u003c\/p\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"howto-step\"\u003e\n          \u003cdiv class=\"howto-num\"\u003e2\u003c\/div\u003e\n          \u003cdiv class=\"howto-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M10 8h12v16H10z\"\u003e\u003c\/path\u003e\u003cpath d=\"M13 5h6v3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n          \u003ch3\u003eTake a small amount.\u003c\/h3\u003e\n          \u003cp\u003eDispense a small amount of face wash into your palms and work into a light lather.\u003c\/p\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"howto-step\"\u003e\n          \u003cdiv class=\"howto-num\"\u003e3\u003c\/div\u003e\n          \u003cdiv class=\"howto-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M7 18c4-5 9-7 14-6\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 22c4-3 8-4 13-3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n          \u003ch3\u003eMassage gently.\u003c\/h3\u003e\n          \u003cp\u003eCleanse the face using light circular motions, avoiding the eye area and aggressive rubbing.\u003c\/p\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"howto-step\"\u003e\n          \u003cdiv class=\"howto-num\"\u003e4\u003c\/div\u003e\n          \u003cdiv class=\"howto-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M16 5s7 8 7 13a7 7 0 0 1-14 0c0-5 7-13 7-13Z\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 25h12\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n          \u003ch3\u003eRinse and continue your routine.\u003c\/h3\u003e\n          \u003cp\u003eRinse thoroughly, pat dry, then follow with toner, serum, moisturiser and sunscreen during the day.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"expect-bar\"\u003e\n        \u003ci\u003e\u003c\/i\u003e\n        \u003cp\u003e\u003cstrong\u003eWhat to expect:\u003c\/strong\u003e skin should feel clean and refreshed after rinsing, while visible brightening and tone-support benefits build gradually with regular use.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003cdiv class=\"divider\"\u003e\u003c\/div\u003e\n\n  \u003c!-- FAQ --\u003e\n  \u003csection class=\"section\" style=\"padding-top:48px;\"\u003e\n    \u003cdiv class=\"shell\"\u003e\n      \u003cdiv class=\"center faq-heading\"\u003e\n        \u003cdiv class=\"kicker\"\u003eFAQs\u003c\/div\u003e\n        \u003ch2 class=\"title\"\u003eHelpful answers that make daily cleansing easier to \u003cem\u003eTrust and Choose.\u003c\/em\u003e\n\u003c\/h2\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"faq\" id=\"sbFaq\"\u003e\n        \u003cdetails\u003e\n          \u003csummary\u003e\u003cspan\u003eCan I use Kojic Skin Brightening Face Wash every day?\u003c\/span\u003e\u003cspan class=\"faq-plus\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\n          \u003cdiv class=\"faq-inner\"\u003eYes. It is designed as a daily cleansing step. Use gently morning and evening according to your skin's comfort.\u003c\/div\u003e\n        \u003c\/details\u003e\n        \u003cdetails\u003e\n          \u003csummary\u003e\u003cspan\u003eDoes a face wash stay on the skin long enough to brighten?\u003c\/span\u003e\u003cspan class=\"faq-plus\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\n          \u003cdiv class=\"faq-inner\"\u003eA cleanser is primarily a wash-off step, so brightening benefits are supportive rather than a replacement for leave-on treatment products such as serums or creams.\u003c\/div\u003e\n        \u003c\/details\u003e\n        \u003cdetails\u003e\n          \u003csummary\u003e\u003cspan\u003eIs this suitable for oily or combination skin?\u003c\/span\u003e\u003cspan class=\"faq-plus\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\n          \u003cdiv class=\"faq-inner\"\u003eThe lightweight cleanser is suitable for routines that want daily impurity removal plus brightening-focused care without a heavy texture.\u003c\/div\u003e\n        \u003c\/details\u003e\n        \u003cdetails\u003e\n          \u003csummary\u003e\u003cspan\u003eWhat should I use after cleansing?\u003c\/span\u003e\u003cspan class=\"faq-plus\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\n          \u003cdiv class=\"faq-inner\"\u003eFollow with toner, serum and moisturiser. In the morning, finish your routine with sunscreen.\u003c\/div\u003e\n        \u003c\/details\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- CTA --\u003e\n  \u003csection class=\"section\" style=\"padding-top:0;\"\u003e\n    \u003cdiv class=\"shell\"\u003e\n      \u003cdiv class=\"cta center\"\u003e\n        \u003cdiv class=\"kicker\"\u003ePremium Korean-inspired cleansing care\u003c\/div\u003e\n        \u003ch2 class=\"title\"\u003eStart every routine with a \u003cem\u003ecleaner, fresher-looking complexion.\u003c\/em\u003e\n\u003c\/h2\u003e\n        \u003cp class=\"copy\"\u003eKojic Skin Brightening Face Wash combines 2% Niacinamide, 1% Kojic Acid and 0.1% Hyaluronic Acid to help cleanse impurities, support brightness and leave skin feeling fresh before the rest of your skincare.\u003c\/p\u003e\n        \u003cdiv class=\"pill-row\"\u003e\n          \u003cspan class=\"pill\"\u003eNiacinamide 2%\u003c\/span\u003e\u003cspan class=\"pill\"\u003eKojic Acid 1%\u003c\/span\u003e\u003cspan class=\"pill\"\u003eHyaluronic Acid 0.1%\u003c\/span\u003e\u003cspan class=\"pill\"\u003eFresh Glow\u003c\/span\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"cta-actions\"\u003e\n          \u003ca href=\"\/products\/kojic-acid-face-wash\" class=\"btn-dark\"\u003eShop Face Wash\u003c\/a\u003e\n          \u003ca href=\"#sbFaq\" class=\"btn-light\"\u003eRead FAQs\u003c\/a\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"Seoul Bloom","offers":[{"title":"Default Title","offer_id":53452293767462,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1024\/6887\/8630\/files\/Seoul_Bloom_-_Kogic_Fash_Wash.png?v=1790422526"},{"product_id":"glass-glow-moisturiser","title":"Glass Glow Moisturiser (60ML)","description":"\u003cp\u003eExperience long-lasting hydration and a healthy, glass-like glow with Seoul Bloom Glass Glow Moisturiser. This nourishing yet lightweight gel-cream is formulated with 1% Hyaluronic Acid, 1% Ceramide Complex and Rice Water to help replenish moisture, improve the skin’s moisture balance and leave it feeling soft and comfortable. The formula also contains Ceramides 1, 2, 3, 4 and 6 II, along with Vitamins B3, B5 and E. It helps support the skin barrier while improving the appearance of dry, dull-looking skin. Its lightweight texture absorbs comfortably without feeling excessively heavy, making it suitable for morning and evening skincare routines. Dermatologically tested, non-comedogenic, paraben-free and cruelty-free. Inspired by Korean beauty.\u003c\/p\u003e","brand":"Seoul Bloom","offers":[{"title":"Default Title","offer_id":53881398067494,"sku":null,"price":794.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1024\/6887\/8630\/files\/seoul-bloom-glass-glow-moisturiser.png?v=1790662554"}],"url":"https:\/\/seoulbloom.in\/collections\/3-step.oembed","provider":"Seoul Bloom","version":"1.0","type":"link"}