{"product_id":"uv-shield-lip-balm-spf-50","title":"UV Shield Lip Balm SPF 50 (4.5G)","description":"\u003cstyle\u003e\n@import url('[https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond\\:wght@600\u0026family=Inter\\:wght@400;500;600;700\u0026display=swap](https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond\\:wght@600\\\u0026family=Inter\\:wght@400;500;600;700\u0026display=swap)');\n\n#sb-aa-aplus{--soft:#fff1e8;--line:#f1d6c7;--accent:#eea074;--shadow:0 18px 44px rgba(25,22,17,.06);background:linear-gradient(180deg,#fff 0%,#fcfbf8 100%);font-family:'Inter',Arial,sans-serif;line-height:1.65;-webkit-font-smoothing:antialiased;overflow:hidden}\n\n#sb-aa-aplus,#sb-aa-aplus *{color:#000}\n#sb-aa-aplus *{box-sizing:border-box}\n#sb-aa-aplus img{display:block;max-width:100%}\n#sb-aa-aplus a{text-decoration:none}\n#sb-aa-aplus .shell{width:min(1180px,calc(100% - 28px));margin:0 auto}\n#sb-aa-aplus .section{padding:76px 0}\n#sb-aa-aplus .center{text-align:center}\n#sb-aa-aplus .title{margin:0;font-family:'Cormorant Garamond',Georgia,serif;font-size:clamp(36px,4.2vw,62px);line-height:1.02;letter-spacing:-.03em;font-weight:600}\n#sb-aa-aplus .title em{font-style:normal}\n#sb-aa-aplus .copy{margin:18px auto 0;font-size:15.5px;max-width:770px}\n#sb-aa-aplus .kicker{display:inline-flex;align-items:center;justify-content:center;gap:10px;margin-bottom:16px;font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase}\n#sb-aa-aplus .kicker:before,#sb-aa-aplus .kicker:after{content:\"\";width:22px;height:1px;background:var(--accent)}\n#sb-aa-aplus .divider{height:1px;background:linear-gradient(90deg,transparent,var(--line),transparent)}\n#sb-aa-aplus .card{background:#fff;border:1px solid var(--line);border-radius:28px}\n\n\/* Hero *\/\n#sb-aa-aplus .hero-visual{position:relative;overflow:hidden;border-radius:28px;border:1px solid var(--line);box-shadow:var(--shadow);background:#fff;max-width:1080px;margin:26px auto 0}\n#sb-aa-aplus .hero-visual img{width:100%;height:auto}\n#sb-aa-aplus .sb-image-marquee{position:absolute;left:0;right:0;bottom:0;overflow:hidden;background:rgba(255,244,237,.97);border-top:1px solid rgba(238,160,116,.36);z-index:4}\n#sb-aa-aplus .sb-image-marquee-track{display:flex;width:max-content;align-items:center;white-space:nowrap;animation:sbMarquee 22s linear infinite}\n#sb-aa-aplus .sb-image-marquee-item{display:inline-flex;align-items:center;gap:18px;padding:12px 28px;font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase}\n#sb-aa-aplus .sb-image-marquee-item:after{content:\"✦\";color:var(--accent);font-size:12px}\n#sb-aa-aplus .hero-visual:hover .sb-image-marquee-track{animation-play-state:paused}\n@keyframes sbMarquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}\n\n\/* Benefit cards *\/\n#sb-aa-aplus .icon-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:34px;text-align:left}\n#sb-aa-aplus .icon-card{padding:30px 28px 32px;background:#fffaf7;border:1px solid var(--line);border-radius:34px;transition:.25s ease}\n#sb-aa-aplus .icon-card:hover{transform:translateY(-2px);box-shadow:var(--shadow)}\n#sb-aa-aplus .icon-circle{width:76px;height:76px;border-radius:50%;display:grid;place-items:center;border:1px solid #e8bfa8;background:#fbe2d2;margin-bottom:22px}\n#sb-aa-aplus svg{fill:none;stroke:#222;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}\n#sb-aa-aplus .icon-circle svg{width:26px;height:26px}\n#sb-aa-aplus .icon-card h3{margin:0 0 14px;font-size:25px;font-family:'Cormorant Garamond',Georgia,serif;line-height:1.15;font-weight:600}\n#sb-aa-aplus .icon-card p{margin:0;font-size:16px;line-height:1.75}\n\n\/* Breakdown + Who it's for *\/\n#sb-aa-aplus .sb-breakdown-section{padding-top:16px;padding-bottom:78px}\n#sb-aa-aplus .split{display:grid;grid-template-columns:1.52fr .82fr;gap:20px;align-items:stretch;text-align:left}\n#sb-aa-aplus .panel{padding:34px 30px;height:100%}\n#sb-aa-aplus .panel h3,#sb-aa-aplus .sb-howto-heading h2{margin:0 0 25px;font-family:'Cormorant Garamond',Georgia,serif;font-size:clamp(36px,3.5vw,52px);font-weight:600;letter-spacing:-.025em;line-height:1.02}\n#sb-aa-aplus .work-item{display:grid;grid-template-columns:64px 1fr;gap:18px;padding:20px 0;border-bottom:1px solid var(--line);align-items:start}\n#sb-aa-aplus .work-item:last-child{padding-bottom:0;border-bottom:0}\n#sb-aa-aplus .work-icon{width:62px;height:62px;border-radius:50%;display:grid;place-items:center;border:1px solid #e8c5b0;background:#fff8f4;box-shadow:inset 0 0 0 8px #fff}\n#sb-aa-aplus .work-icon svg{width:30px;height:30px}\n#sb-aa-aplus .work-item strong{display:block;font-size:16px;line-height:1.35;font-weight:600}\n#sb-aa-aplus .work-item p{margin:7px 0 0;font-size:13.6px;line-height:1.7}\n#sb-aa-aplus .bullet-list{display:flex;flex-direction:column;gap:13px;margin-bottom:22px}\n#sb-aa-aplus .bullet{display:grid;grid-template-columns:38px 1fr;gap:12px;align-items:center}\n#sb-aa-aplus .bullet span{width:36px;height:36px;border-radius:50%;background:#f8e5d9;display:grid;place-items:center}\n#sb-aa-aplus .bullet span:after{content:\"\";width:15px;height:15px;background:#d97948;border-radius:50%;display:block}\n#sb-aa-aplus .bullet p{margin:0;font-size:13.6px;line-height:1.55}\n#sb-aa-aplus .sb-guidance-note{display:grid;grid-template-columns:38px 1fr;gap:12px;align-items:start;padding:20px;border-radius:18px;border:1px solid #efc5ae;background:#fff1e8}\n#sb-aa-aplus .sb-guidance-note strong{display:block;margin-bottom:7px;font-size:14px;line-height:1.45;font-weight:700}\n#sb-aa-aplus .sb-guidance-note p{margin:0;font-size:12.5px;line-height:1.65}\n#sb-aa-aplus .sb-note-ring{width:38px;height:38px;border:1px solid #efb18d;border-radius:50%;background:rgba(255,255,255,.3)}\n\n\/* How to use *\/\n#sb-aa-aplus .sb-howto-section{padding:36px 0 72px;text-align:left}\n#sb-aa-aplus .sb-howto-heading{border-top:1px solid #ece1da;padding-top:4px;margin-bottom:28px}\n#sb-aa-aplus .sb-howto-heading h2{margin:0}\n#sb-aa-aplus .sb-howto-box{display:grid;grid-template-columns:repeat(4,1fr);background:#fff;border:1px solid #e8ddd6;border-radius:26px;overflow:hidden}\n#sb-aa-aplus .sb-howto-step{min-height:220px;padding:22px 22px 20px}\n#sb-aa-aplus .sb-howto-step:not(:last-child){border-right:1px solid #e8ddd6}\n#sb-aa-aplus .sb-howto-num{width:28px;height:28px;border-radius:50%;display:grid;place-items:center;background:#d97948;color:#fff !important;font-size:12px;font-weight:700;line-height:1;margin-bottom:18px}\n#sb-aa-aplus .sb-howto-icon{width:38px;height:38px;display:grid;place-items:center;margin-bottom:12px}\n#sb-aa-aplus .sb-howto-icon svg{width:34px;height:34px;stroke:#555;stroke-width:1.8}\n#sb-aa-aplus .sb-howto-step h3{margin:0 0 6px;font-size:14px;line-height:1.35;font-weight:600}\n#sb-aa-aplus .sb-howto-step p{margin:0;font-size:12.5px;line-height:1.55}\n#sb-aa-aplus .sb-expect-bar{margin-top:12px;min-height:46px;display:flex;align-items:center;gap:12px;padding:10px 18px;background:#fff8f4;border:1px solid #e8ddd6;border-radius:14px}\n#sb-aa-aplus .sb-expect-icon{width:12px;height:12px;border-radius:2px;background:#d97948;flex:0 0 auto}\n#sb-aa-aplus .sb-expect-bar p{margin:0;font-size:11.8px;line-height:1.55}\n\n\/* FAQ (pure CSS, uses \u003cdetails\u003e) *\/\n#sb-aa-aplus .sb-faq-section{padding-top:8px;padding-bottom:56px}\n#sb-aa-aplus .sb-faq-heading{max-width:1080px;margin:0 auto 26px}\n#sb-aa-aplus .faq{max-width:980px;margin:0 auto;border-top:1px solid var(--line);text-align:left}\n#sb-aa-aplus .faq-item{border-bottom:1px solid var(--line)}\n#sb-aa-aplus .faq-q{display:flex;justify-content:space-between;gap:20px;align-items:center;padding:22px 0;cursor:pointer;font-size:16px;font-weight:600;line-height:1.45;list-style:none}\n#sb-aa-aplus .faq-q::-webkit-details-marker{display:none}\n#sb-aa-aplus .faq-q::marker{content:\"\"}\n#sb-aa-aplus .faq-plus{width:34px;height:34px;border-radius:50%;border:1px solid #efc6b1;display:grid;place-items:center;flex:0 0 auto;font-size:21px;font-weight:400;line-height:1;transition:transform .25s ease,background .25s ease}\n#sb-aa-aplus details[open] .faq-plus{transform:rotate(45deg);background:#fff0e8;border-color:#efb18d}\n#sb-aa-aplus .faq-inner{padding:0 56px 22px 0;font-size:14px;line-height:1.75}\n\n\/* CTA *\/\n#sb-aa-aplus .cta{padding:52px 24px;border:1px solid var(--line);border-radius:30px;background:radial-gradient(circle at 86% 12%,rgba(238,160,116,.2),transparent 18%),radial-gradient(circle at 14% 86%,rgba(247,238,232,.9),transparent 22%),linear-gradient(180deg,#fff 0%,#faf6f2 100%)}\n#sb-aa-aplus .pill-row{display:flex;flex-wrap:wrap;justify-content:center;gap:12px;margin-top:18px}\n#sb-aa-aplus .pill{padding:10px 14px;border:1px solid var(--line);background:#fff;border-radius:999px;font-size:12.5px}\n#sb-aa-aplus .cta-actions{display:flex;flex-wrap:wrap;gap:12px;justify-content:center;margin-top:26px}\n#sb-aa-aplus .btn-dark,#sb-aa-aplus .btn-light{display:inline-flex;justify-content:center;align-items:center;min-height:50px;padding:0 28px;border-radius:999px;font-size:14px;font-weight:600}\n#sb-aa-aplus .btn-dark{background:#d97948;color:#fff}\n#sb-aa-aplus .btn-dark:hover{background:#eea074}\n#sb-aa-aplus .btn-light{background:#fff;border:1px solid var(--line)}\n\n\/* Responsive *\/\n@media(max-width:1080px){\n#sb-aa-aplus .icon-grid,\n#sb-aa-aplus .split{grid-template-columns:1fr}\n}\n@media(max-width:900px){\n#sb-aa-aplus .sb-howto-box{grid-template-columns:repeat(2,1fr)}\n#sb-aa-aplus .sb-howto-step:nth-child(2){border-right:0}\n#sb-aa-aplus .sb-howto-step:nth-child(-n+2){border-bottom:1px solid #e8ddd6}\n}\n@media(max-width:760px){\n#sb-aa-aplus .section{padding:60px 0}\n#sb-aa-aplus .icon-grid{grid-template-columns:1fr}\n#sb-aa-aplus .icon-card{padding:24px 22px 26px;border-radius:26px}\n#sb-aa-aplus .icon-card h3{font-size:22px}\n#sb-aa-aplus .icon-card p{font-size:15px;line-height:1.65}\n#sb-aa-aplus .panel{padding:26px 22px}\n#sb-aa-aplus .panel h3,#sb-aa-aplus .sb-howto-heading h2{font-size:34px}\n#sb-aa-aplus .work-item{grid-template-columns:54px 1fr;gap:14px}\n#sb-aa-aplus .work-icon{width:52px;height:52px}\n#sb-aa-aplus .work-icon svg{width:25px;height:25px}\n#sb-aa-aplus .bullet{grid-template-columns:34px 1fr}\n#sb-aa-aplus .bullet span{width:32px;height:32px}\n#sb-aa-aplus .sb-image-marquee-item{padding:10px 18px;font-size:10px;letter-spacing:.11em;gap:14px}\n#sb-aa-aplus .faq-q{padding:18px 0;font-size:15px}\n#sb-aa-aplus .faq-inner{padding:0 10px 18px 0;font-size:13.5px}\n}\n@media(max-width:600px){\n#sb-aa-aplus .sb-howto-box{grid-template-columns:1fr;border-radius:22px}\n#sb-aa-aplus .sb-howto-step{min-height:auto}\n#sb-aa-aplus .sb-howto-step:not(:last-child){border-right:0;border-bottom:1px solid #e8ddd6}\n#sb-aa-aplus .sb-expect-bar{align-items:flex-start}\n}\n@media(prefers-reduced-motion:reduce){\n#sb-aa-aplus *{transition:none !important;animation:none !important}\n}\n\u003c\/style\u003e\n\u003cdiv id=\"sb-aa-aplus\"\u003e\n\n\u003c!-- HERO --\u003e\n\u003csection class=\"section\"\u003e\n\u003cdiv class=\"shell\"\u003e\n\u003cdiv class=\"center\"\u003e\n\u003ch1 class=\"title\"\u003eNourishing \u003cem\u003eLip Balm\u003c\/em\u003e\n\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hero-visual\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1024\/6887\/8630\/files\/Seoul_Bloom_-_Lip_Balm.webp?v=1791461768\" alt=\"Seoul Bloom Lip Balm featured visual\"\u003e\n\u003cdiv class=\"sb-image-marquee\"\u003e\n\u003cdiv class=\"sb-image-marquee-track\"\u003e\n\u003cspan class=\"sb-image-marquee-item\"\u003eHydrating\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eSoftening\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eSmoothing\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eMoisture Lock\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eDaily Lip Care\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eComfortable Wear\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eSmooth Glide\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eEveryday Essential\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eHydrating\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eSoftening\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eSmoothing\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eMoisture Lock\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eDaily Lip Care\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eComfortable Wear\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eSmooth Glide\u003c\/span\u003e\u003cspan class=\"sb-image-marquee-item\"\u003eEveryday Essential\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003cdiv class=\"divider\"\u003e\u003c\/div\u003e\n\n\u003c!-- BENEFITS --\u003e\n\u003csection class=\"section\"\u003e\n\u003cdiv class=\"shell\"\u003e\n\u003cdiv class=\"center\"\u003e\n\u003cdiv class=\"kicker\"\u003eWhy it is best\u003c\/div\u003e\n\u003ch2 class=\"title\"\u003e\n\u003cspan style=\"display:block;font-family:'Inter',Arial,sans-serif;font-size:clamp(18px,2vw,28px);font-weight:600;letter-spacing:.12em;line-height:1.35;text-transform:uppercase;margin-bottom:10px;\"\u003eONE BALM. EVERYDAY LIP COMFORT.\u003c\/span\u003e\u003cem style=\"display:block;margin-top:8px;\"\u003eSoft, Smooth \u0026amp; Moisturised Lips All Day.\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp class=\"copy\"\u003eA comforting everyday lip balm designed to nourish dry-feeling lips, help lock in moisture and leave lips looking softer, smoother and more cared for.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"icon-grid\"\u003e\n\u003carticle class=\"icon-card\"\u003e\n\u003cdiv class=\"icon-circle\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M16 5s7 8 7 13a7 7 0 0 1-14 0c0-5 7-13 7-13Z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 19c2 1 6 1 8 0\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003ch3\u003eDeep Moisture\u003c\/h3\u003e\n\u003cp\u003eHelps keep lips feeling comfortably hydrated through the day, especially in dry or air-conditioned environments.\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"icon-card\"\u003e\n\u003cdiv class=\"icon-circle\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M5 11c3 3 6 3 9 0s6-3 9 0 4 2 4 2\"\u003e\u003c\/path\u003e\u003cpath d=\"M5 18c3 3 6 3 9 0s6-3 9 0 4 2 4 2\"\u003e\u003c\/path\u003e\u003cpath d=\"M5 25c3 3 6 3 9 0s6-3 9 0 4 2 4 2\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003ch3\u003eSofter, Smoother Lips\u003c\/h3\u003e\n\u003cp\u003eConditioning care helps lips feel soft and look smoother with regular use.\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"icon-card\"\u003e\n\u003cdiv class=\"icon-circle\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M16 4 25 8v7c0 6-3.5 10-9 13-5.5-3-9-7-9-13V8l9-4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 16l3 3 5-6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003ch3\u003eHelps Lock in Moisture\u003c\/h3\u003e\n\u003cp\u003eCreates a comfortable, protective-feeling layer that helps lips stay moisturised for longer.\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"icon-card\"\u003e\n\u003cdiv class=\"icon-circle\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M8 20c4-1 7-4 8-8\"\u003e\u003c\/path\u003e\u003cpath d=\"M14 22c5-1 8-4 10-9\"\u003e\u003c\/path\u003e\u003cpath d=\"M8 9l1.8 1.8L12.5 8\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003ch3\u003eSmooth, Easy Glide\u003c\/h3\u003e\n\u003cp\u003eA comfortable texture that glides on easily, wears well and is simple to reapply anytime.\u003c\/p\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- CARE BREAKDOWN + WHO IT'S FOR --\u003e\n\u003csection class=\"section sb-breakdown-section\"\u003e\n\u003cdiv class=\"shell\"\u003e\n\u003cdiv class=\"split\"\u003e\n\u003cdiv class=\"card panel\"\u003e\n\u003ch3\u003eHow It Works — Care\u003cbr\u003eBreakdown\u003c\/h3\u003e\n\u003cdiv class=\"work-list\"\u003e\n\u003cdiv class=\"work-item\"\u003e\n\u003cdiv class=\"work-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M16 5s7 8 7 13a7 7 0 0 1-14 0c0-5 7-13 7-13Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv class=\"work-copy\"\u003e\n\u003cstrong\u003eHydrating Care\u003c\/strong\u003e\u003cp\u003eHelps replenish moisture so lips feel comfortable, supple and less dry-feeling throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"work-item\"\u003e\n\u003cdiv class=\"work-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M8 23c7-1 12-6 15-14\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 12c3 0 5 1 7 3\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 23c-2-3-2-7 0-11\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv class=\"work-copy\"\u003e\n\u003cstrong\u003eNourishing Base\u003c\/strong\u003e\u003cp\u003eA conditioning balm base that helps soften the lips and supports a smoother-looking surface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"work-item\"\u003e\n\u003cdiv class=\"work-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M16 4 25 8v7c0 6-3.5 10-9 13-5.5-3-9-7-9-13V8l9-4Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv class=\"work-copy\"\u003e\n\u003cstrong\u003eMoisture-Sealing Finish\u003c\/strong\u003e\u003cp\u003eLeaves a comfortable layer on the lips that helps keep moisture in and everyday dryness out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"work-item\"\u003e\n\u003cdiv class=\"work-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M5 11c3 3 6 3 9 0s6-3 9 0 4 2 4 2\"\u003e\u003c\/path\u003e\u003cpath d=\"M5 18c3 3 6 3 9 0s6-3 9 0 4 2 4 2\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv class=\"work-copy\"\u003e\n\u003cstrong\u003eSmooth Glide Texture\u003c\/strong\u003e\u003cp\u003eApplies evenly and feels comfortable on the lips, whether worn alone or under lip colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card panel\"\u003e\n\u003ch3\u003eWho It’s For\u003c\/h3\u003e\n\u003cdiv class=\"bullet-list\"\u003e\n\u003cdiv class=\"bullet\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cp\u003eDry-feeling lips that need regular moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bullet\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cp\u003eLips that look rough, flaky or less smooth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bullet\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cp\u003eAnyone spending time in air-conditioned or dry environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bullet\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cp\u003ePeople wanting a simple everyday lip-care step.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bullet\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cp\u003eMen and women who like a comfortable balm for day or night.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sb-guidance-note\"\u003e\n\u003cdiv class=\"sb-note-ring\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFor external use on the lips only\u003c\/strong\u003e\n\u003cp\u003eAvoid contact with the eyes. Stop use if irritation occurs, and consult a doctor if lips remain persistently dry, cracked or sore.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- HOW TO USE --\u003e\n\u003csection class=\"section sb-howto-section\"\u003e\n\u003cdiv class=\"shell\"\u003e\n\u003cdiv class=\"sb-howto-heading\"\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"sb-howto-box\"\u003e\n\u003cdiv class=\"sb-howto-step\"\u003e\n\u003cdiv class=\"sb-howto-num\"\u003e1\u003c\/div\u003e\n\u003cdiv class=\"sb-howto-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M9 9c1.7-1.7 4-2.7 7-2.7S21.3 7.3 23 9\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13v6M24.5 13v6\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 23c1.8 1.6 3.8 2.4 6 2.4s4.2-.8 6-2.4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003ch3\u003eStart with clean lips.\u003c\/h3\u003e\n\u003cp\u003eMake sure lips are clean and dry before applying the balm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sb-howto-step\"\u003e\n\u003cdiv class=\"sb-howto-num\"\u003e2\u003c\/div\u003e\n\u003cdiv class=\"sb-howto-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M10 8h12v16H10z\"\u003e\u003c\/path\u003e\u003cpath d=\"M13 5h6v3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003ch3\u003eGlide on evenly.\u003c\/h3\u003e\n\u003cp\u003eApply a smooth layer across the lips, covering the full lip area.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sb-howto-step\"\u003e\n\u003cdiv class=\"sb-howto-num\"\u003e3\u003c\/div\u003e\n\u003cdiv class=\"sb-howto-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003ccircle cx=\"16\" cy=\"16\" r=\"8\"\u003e\u003c\/circle\u003e\u003cpath d=\"M16 8v8l4 2\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003ch3\u003eReapply as needed.\u003c\/h3\u003e\n\u003cp\u003eUse whenever lips feel dry, especially after eating, drinking or spending time outdoors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sb-howto-step\"\u003e\n\u003cdiv class=\"sb-howto-num\"\u003e4\u003c\/div\u003e\n\u003cdiv class=\"sb-howto-icon\"\u003e\u003csvg viewbox=\"0 0 32 32\"\u003e\u003cpath d=\"M20 6a9 9 0 1 0 6 12 7 7 0 0 1-6-12Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003ch3\u003eUse before bed.\u003c\/h3\u003e\n\u003cp\u003eA layer at night helps lips feel soft and comfortable by morning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sb-expect-bar\"\u003e\n\u003cspan class=\"sb-expect-icon\"\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to expect:\u003c\/strong\u003e lips should feel soft and comfortably moisturised right after application, with smoother-looking lips building gradually with consistent daily use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003cdiv class=\"divider\"\u003e\u003c\/div\u003e\n\n\u003c!-- FAQ --\u003e\n\u003csection class=\"section sb-faq-section\"\u003e\n\u003cdiv class=\"shell\"\u003e\n\u003cdiv class=\"center sb-faq-heading\"\u003e\n\u003cdiv class=\"kicker\"\u003eFAQs\u003c\/div\u003e\n\u003ch2 class=\"title\"\u003eHelpful answers that make lip care easier to \u003cem\u003etrust and choose.\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq\" id=\"sbFaq\"\u003e\n\u003cdetails class=\"faq-item\"\u003e\n\u003csummary class=\"faq-q\"\u003e\u003cspan\u003eHow often can I use the lip balm?\u003c\/span\u003e\u003cspan class=\"faq-plus\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"faq-inner\"\u003eAs often as needed. Apply whenever your lips feel dry, and a layer before bed helps lips stay comfortable overnight.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"faq-item\"\u003e\n\u003csummary class=\"faq-q\"\u003e\u003cspan\u003eCan I wear it under lipstick or lip colour?\u003c\/span\u003e\u003cspan class=\"faq-plus\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"faq-inner\"\u003eYes. Apply a thin layer first to help lips feel smooth and comfortable, then follow with your lip colour.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"faq-item\"\u003e\n\u003csummary class=\"faq-q\"\u003e\u003cspan\u003eIs it suitable for everyday use?\u003c\/span\u003e\u003cspan class=\"faq-plus\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"faq-inner\"\u003eYes. It is designed as a simple daily lip-care step that you can use morning, evening or anytime in between.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"faq-item\"\u003e\n\u003csummary class=\"faq-q\"\u003e\u003cspan\u003eWhat if my lips are very dry or cracked?\u003c\/span\u003e\u003cspan class=\"faq-plus\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"faq-inner\"\u003eApply regularly through the day. If lips remain painful, cracked or irritated, stop use and consult a doctor.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- CTA --\u003e\n\u003csection class=\"section\"\u003e\n\u003cdiv class=\"shell\"\u003e\n\u003cdiv class=\"cta center\"\u003e\n\u003cdiv class=\"kicker\"\u003ePremium Korean-inspired lip care\u003c\/div\u003e\n\u003ch2 class=\"title\"\u003eGive your lips the \u003cem\u003esoft, moisturised comfort\u003c\/em\u003e they deserve.\u003c\/h2\u003e\n\u003cp class=\"copy\"\u003eSeoul Bloom Lip Balm is a comforting everyday essential designed to hydrate, soften and help keep lips smooth, from morning to night.\u003c\/p\u003e\n\u003cdiv class=\"pill-row\"\u003e\n\u003cspan class=\"pill\"\u003eHydrating\u003c\/span\u003e\u003cspan class=\"pill\"\u003eSoftening\u003c\/span\u003e\u003cspan class=\"pill\"\u003eMoisture Lock\u003c\/span\u003e\u003cspan class=\"pill\"\u003eDaily Use\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cta-actions\"\u003e\n\u003ca href=\"https:\/\/seoulbloom.in\/products\/uv-shield-lip-balm-spf-50\" class=\"btn-dark\"\u003eShop Lip Balm\u003c\/a\u003e\n\u003ca href=\"#sbFaq\" class=\"btn-light\"\u003eRead FAQs\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"Seoul Bloom","offers":[{"title":"Default Title","offer_id":53881431359782,"sku":null,"price":299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1024\/6887\/8630\/files\/ChatGPTImageSep30_2026_01_41_13PM.png?v=1790755883","url":"https:\/\/seoulbloom.in\/products\/uv-shield-lip-balm-spf-50","provider":"Seoul Bloom","version":"1.0","type":"link"}