PRIVACY NOTICE

At Seoul Bloom, we understand that you care about your Personal Data and how it is collected, used, stored and shared. We want you to feel confident that we handle your Personal Data responsibly and with appropriate care.

This Privacy Notice explains what Personal Data we collect, why we collect it, how we use it, how long we retain it, who we may share it with, and the rights available to you.

This Privacy Notice is intended to comply with applicable privacy and data protection laws in India, including the Digital Personal Data Protection Act, 2023, the applicable rules made thereunder, and other privacy and information technology laws, rules and regulations as may be applicable from time to time.

This Privacy Notice applies to Personal Data collected by Seoul Bloom through our website, online store, social media pages, advertisements, customer service channels, marketing activities, promotions and other services offered by us.

Please take a moment to familiarise yourself with our privacy practices.

If you have any questions, concerns or requests relating to your Personal Data, you may contact us at:

Email: help@seoulbloom.in
Phone: +9909929335

You may withdraw your Consent for any processing activity that is based on your Consent, subject to applicable law and any consequences explained in this Privacy Notice.

1. WHO IS COLLECTING YOUR PERSONAL DATA?

Any Personal Data provided to or collected by Seoul Bloom in connection with our products, services, website, applications, marketing activities, customer support or other business operations may be processed by Seoul Bloom as the relevant Data Fiduciary/Data Controller, as applicable under law.

References to “Seoul Bloom”, “we”, “our” or “us” in this Privacy Notice mean Seoul Bloom and, where applicable, authorised service providers processing Personal Data on our behalf.

This Privacy Notice also applies to marketing communications, offers and advertisements relating to Seoul Bloom products and services that may be displayed or delivered to you through Third-Party websites, applications, social media platforms, search engines or advertising networks.

Third-Party websites, platforms and applications generally have their own privacy policies and terms. We encourage you to review those policies before providing information to or using such services.

2. KEY TERMS

Anonymisation

The process of removing or altering identifiers from Personal Data in such a manner that the individual to whom the information relates can no longer reasonably be identified.

Behavioural Advertising

Advertising or recommendations provided based on a user's activities, interests, browsing behaviour, purchases or interactions with websites, applications or digital content.

Biometric Data

Personal Data resulting from specific technical processing relating to physical, physiological or behavioural characteristics that enable or confirm the unique identification of an individual.

Consent

A freely given, specific, informed, unconditional and unambiguous indication through clear affirmative action signifying an individual's agreement to the processing of their Personal Data for a specified purpose.

Cookies

Small text files or similar technologies stored on or accessed through a device or browser that help websites remember information, understand user activity and improve functionality.

Data Fiduciary / Data Controller

A person, organisation or other entity that determines the purpose and means of processing Personal Data, as recognised under applicable law.

Data Processing

Any operation performed on Personal Data, including collection, recording, organisation, storage, alteration, retrieval, use, disclosure, transmission, combination, restriction, deletion, erasure or destruction.

Data Principal / Data Subject

The individual to whom Personal Data relates.

Data Protection Board

The Data Protection Board of India constituted pursuant to applicable Indian data protection law.

Data Retention

The policies and processes used to determine how long Personal Data is stored before it is securely deleted, anonymised or otherwise disposed of.

Direct Marketing

Marketing communications sent directly to individuals through channels such as email, SMS, telephone, messaging applications, postal communication or other permitted methods.

Encryption

A security technique through which readable information is transformed into encoded information that can generally be accessed only by authorised persons or systems.

Financial or Transaction Data

Information relating to transactions, payment confirmations, transaction identifiers, order values, refunds or other financial interactions.

We generally do not directly store full payment card details, UPI credentials or banking credentials where payments are processed through authorised Third-Party payment providers.

Health-Related Data

Personal Data relating to an individual's physical or health-related characteristics where such information may be provided to us, for example, in connection with skincare preferences, allergies, sensitivities or customer support inquiries.

Identifiable Natural Person

An individual who can be identified directly or indirectly by reference to Personal Data.

IP Address

An Internet Protocol address assigned to a device or network when connecting to the internet.

Online Behavioural Advertising

Advertising provided based on browsing behaviour, searches, interactions, purchases, device information, interests or similar online activity.

Personal Data

Any data about an individual who is identifiable by or in relation to such data, including information such as name, telephone number, email address, postal address, account information, device identifiers and other information linked to an identifiable individual.

Personal Data Breach

Any unauthorised processing of Personal Data or accidental disclosure, acquisition, sharing, use, alteration, destruction, loss of access to, or other compromise of Personal Data that affects its confidentiality, integrity or availability.

Processor / Data Processor

A person or entity that processes Personal Data on behalf of a Data Fiduciary/Data Controller.

Profiling

The processing of Personal Data to analyse or predict an individual's preferences, interests, behaviour, purchasing patterns or other characteristics.

Pseudonymisation

Processing Personal Data in a manner that reduces its direct association with an individual unless additional separately maintained information is used.

Recipient

A person, company, authority or organisation to whom Personal Data is disclosed.

Third-Party

Any person, business, organisation, public authority, service provider or other entity other than the individual and Seoul Bloom, including entities authorised to process data on our behalf.

3. WHAT PERSONAL DATA DO WE COLLECT?

You are generally not required to provide Personal Data to browse certain parts of our website.

However, certain Personal Data may be required when you wish to purchase products, create an account, contact customer support, participate in promotions, receive marketing communications or use certain other services.

If you choose not to provide information that is necessary to fulfil a particular request, we may not be able to provide the relevant product, service or assistance.

We may collect Personal Data from:

  • Information you provide directly to us;

  • Information collected automatically when you use our website or digital services; and

  • Information received from authorised Third-Parties.

4. PERSONAL DATA YOU PROVIDE DIRECTLY

Depending on how you interact with Seoul Bloom, we may collect information including:

  • Full name;

  • Email address;

  • Mobile or telephone number;

  • Billing address;

  • Shipping or delivery address;

  • PIN code;

  • Account information;

  • Order details;

  • Products purchased;

  • Product preferences;

  • Communication preferences;

  • Reviews, ratings or feedback;

  • Customer support communications;

  • Information submitted through contact forms;

  • Information submitted through surveys or promotions;

  • Social media interactions;

  • Refund or return information; and

  • Any additional Personal Data you voluntarily provide to us.

Where relevant to a product recommendation or customer query, you may voluntarily provide information concerning skin type, skincare concerns, allergies, sensitivities, preferences or similar information.

We will process such information only for lawful purposes and in accordance with applicable law.

5. PERSONAL DATA COLLECTED AUTOMATICALLY

When you visit or interact with our website or digital services, certain information may automatically be collected through Cookies and similar technologies.

This may include:

  • IP Address;

  • Device type;

  • Device identifiers;

  • Browser type;

  • Browser version;

  • Operating system;

  • Approximate location derived from IP Address;

  • Language settings;

  • Time zone;

  • Pages visited;

  • Time spent on pages;

  • Links clicked;

  • Referring website;

  • Search activity on our website;

  • Products viewed;

  • Cart activity;

  • Purchase history;

  • Website interaction information;

  • Session information;

  • Page response times;

  • Technical errors; and

  • Information relating to how you navigate through our website.

We may use this information to operate the website, improve performance, understand customer behaviour, maintain security, prevent fraud, analyse marketing performance and improve products and customer experiences.

6. PERSONAL DATA FROM OTHER SOURCES

We may receive Personal Data or related information from authorised Third-Parties, including:

  • Payment service providers;

  • Delivery and logistics partners;

  • E-commerce platforms;

  • Marketing partners;

  • Advertising platforms;

  • Analytics providers;

  • Social media platforms;

  • Customer service providers;

  • Technology providers; and

  • Other authorised business partners.

For example, advertising platforms may provide aggregated or limited information about how customers interact with Seoul Bloom advertisements.

Where Seoul Bloom receives Personal Data from Third-Parties, such processing will be carried out in accordance with applicable law.

7. SENSITIVE OR SPECIAL INFORMATION

Seoul Bloom limits the collection of sensitive or special categories of information.

Where information concerning health, allergies, skin sensitivities or similar characteristics is voluntarily provided to us for customer support or product recommendation purposes, we will process it only where there is a lawful basis to do so and, where required, with your Consent.

We do not intentionally request highly sensitive information such as passwords, banking passwords, card PINs, OTPs or similar confidential authentication information.

You should never provide such information to anyone claiming to represent Seoul Bloom.

8. CHILDREN'S PRIVACY

Seoul Bloom's website and products are primarily intended for adults or individuals capable of entering into transactions under applicable law.

Where applicable law requires parental or guardian Consent before collecting or processing Personal Data relating to a child, Seoul Bloom will take reasonable steps to obtain verifiable Consent from the child's parent or lawful guardian.

If we become aware that Personal Data relating to a child has been collected without required parental or guardian Consent, we will take appropriate steps to delete or otherwise handle such Personal Data in accordance with applicable law.

Parents or guardians who believe that a child has provided Personal Data to Seoul Bloom without appropriate Consent may contact:

help@seoulbloom.in

9. WHY DO WE USE YOUR PERSONAL DATA?

We collect and process Personal Data only for lawful and specified purposes.

These purposes may include:

  • Processing and fulfilling orders;

  • Delivering products;

  • Managing returns, exchanges and refunds;

  • Providing customer support;

  • Responding to questions and inquiries;

  • Creating and managing customer accounts;

  • Authenticating users;

  • Processing transactions;

  • Providing order confirmations and shipping updates;

  • Managing promotional campaigns and offers;

  • Conducting customer surveys;

  • Managing reviews and feedback;

  • Improving our products and services;

  • Improving website functionality;

  • Personalising website experiences;

  • Understanding customer preferences;

  • Recommending relevant products;

  • Sending newsletters where permitted;

  • Sending promotional communications where permitted;

  • Measuring advertising performance;

  • Providing relevant advertising;

  • Preventing fraud;

  • Maintaining website and information security;

  • Conducting analytics;

  • Maintaining internal records;

  • Quality assurance and training;

  • Complying with applicable legal obligations;

  • Establishing, exercising or defending legal claims; and

  • Protecting the rights, safety and property of Seoul Bloom, our customers and others.

Where Consent is required for a particular processing activity, we will seek Consent in accordance with applicable law.

Where processing is based on your Consent, you may withdraw that Consent subject to applicable law.

Withdrawal of Consent will not ordinarily affect processing lawfully carried out before the withdrawal.

However, if certain Personal Data is necessary to provide a product or service, withdrawing Consent may prevent us from continuing to provide that product or service.

10. PAYMENTS

Payments made through the Seoul Bloom website may be processed by authorised Third-Party payment gateways or payment service providers.

Seoul Bloom does not intend to directly collect or store complete payment instrument credentials such as:

  • Full debit or credit card information;

  • CVV numbers;

  • UPI PINs;

  • Internet banking passwords;

  • OTPs; or

  • Similar confidential authentication credentials.

The payment provider may independently collect and process payment information according to its own privacy policy and applicable regulatory requirements.

We may receive limited transaction information, including:

  • Transaction ID;

  • Payment status;

  • Amount paid;

  • Payment method category;

  • Refund information; and

  • Payment confirmation.

Such information may be used for order fulfilment, customer support, accounting, reconciliation, fraud prevention and legal compliance.

11. PERSONALISATION AND PROFILING

Where permitted by applicable law, Seoul Bloom may analyse information relating to browsing activity, searches, product views, purchases and interactions with our marketing communications.

This can help us understand customer preferences and create audience segments with similar interests.

For example, if you regularly view products intended for pigmentation, acne care, hydration or sun protection, we may use this information to display relevant products, educational content, offers or advertisements.

Where you have opted in to marketing emails, SMS messages or other communications, we may measure interactions such as whether a communication has been opened or whether a link has been clicked.

We use this information to improve the relevance and effectiveness of our communications.

Where required by law, Personal Data will not be used for personalised marketing without appropriate Consent or another lawful basis.

12. HOW WE USE COOKIES

Seoul Bloom may use Cookies and similar technologies to operate and improve our website.

Cookies may be used to:

  • Keep the website functioning correctly;

  • Remember preferences;

  • Maintain shopping cart information;

  • Keep users signed in;

  • Analyse website traffic;

  • Understand which pages are popular;

  • Measure website performance;

  • Improve user experience;

  • Measure advertising effectiveness;

  • Prevent fraud and abuse; and

  • Display relevant advertisements where permitted.

Cookies do not automatically provide us unrestricted access to your computer or device.

You can usually accept, reject, delete or manage Cookies through your browser settings or, where available, through our cookie preference tools.

Please note that disabling certain essential Cookies may affect some features or functionality of the website.

13. WHO DO WE SHARE YOUR PERSONAL DATA WITH?

We may share Personal Data only where necessary and permitted by applicable law.

Service Providers

We may share Personal Data with authorised Third-Party service providers that perform services on our behalf, including:

  • Website hosting providers;

  • Cloud service providers;

  • E-commerce technology providers;

  • Payment gateways;

  • Logistics and courier companies;

  • Warehousing providers;

  • Customer support providers;

  • Email and SMS service providers;

  • Marketing technology providers;

  • Advertising platforms;

  • Analytics providers;

  • Fraud prevention services;

  • IT service providers;

  • Professional advisers; and

  • Other vendors necessary for business operations.

These service providers should only process Personal Data for authorised purposes and in accordance with applicable contractual and legal obligations.

Advertising and Analytics Partners

Where permitted, we may work with advertising platforms, social media networks, analytics services and marketing partners to measure marketing performance and provide relevant advertising.

Where a Third-Party independently determines how it uses your Personal Data, its own privacy policy will apply to its processing.

Business Transfers

If Seoul Bloom undergoes a merger, acquisition, restructuring, financing, sale of business, transfer of assets, insolvency or similar corporate transaction, Personal Data may be disclosed or transferred as part of that transaction, subject to applicable legal requirements.

Legal Disclosures

We may disclose Personal Data where reasonably necessary:

  • To comply with applicable law;

  • To comply with a court order or legal process;

  • To respond to valid requests from government or regulatory authorities;

  • To investigate fraud;

  • To protect website security;

  • To enforce our Terms and Conditions;

  • To protect Seoul Bloom's rights or property;

  • To protect customers or other individuals;

  • To respond to an emergency; or

  • For the establishment, exercise or defence of legal claims.

14. INTERNATIONAL DATA TRANSFERS

Certain service providers used by Seoul Bloom may process or store information using technology infrastructure located outside India.

Where Personal Data is transferred outside India, Seoul Bloom will take reasonable measures to ensure that such transfers are carried out in accordance with applicable Indian data protection requirements and any restrictions prescribed by the Government of India.

Where appropriate, contractual, organisational and technical safeguards may be implemented to protect Personal Data transferred internationally.

15. HOW DO WE PROTECT YOUR PERSONAL DATA?

We take the security of Personal Data seriously and use reasonable technical, organisational and administrative safeguards designed to protect Personal Data against:

  • Unauthorised access;

  • Loss;

  • Misuse;

  • Unauthorised disclosure;

  • Alteration;

  • Destruction; and

  • Other forms of unauthorised processing.

Depending on the nature of the information and processing, our security practices may include:

  • Access controls;

  • Password and authentication measures;

  • Encryption;

  • Secure communication protocols;

  • Network and system security;

  • Restricted access;

  • Monitoring;

  • Data minimisation;

  • Backup and recovery procedures;

  • Employee confidentiality obligations;

  • Vendor security requirements; and

  • Appropriate organisational procedures.

Only personnel and authorised service providers who reasonably require access to Personal Data for legitimate business purposes should be provided such access.

No online service or method of electronic storage can be guaranteed to be completely secure. Accordingly, while we take reasonable precautions, absolute security cannot be guaranteed.

16. HOW LONG DO WE RETAIN PERSONAL DATA?

We retain Personal Data only for as long as reasonably necessary for the purpose for which it was collected or as required under applicable law.

For example, information relating to a purchase may be retained for purposes including:

  • Order fulfilment;

  • Accounting;

  • Taxation;

  • Customer support;

  • Warranty or product-related inquiries;

  • Returns and refunds;

  • Fraud prevention;

  • Dispute resolution; and

  • Compliance with legal obligations.

Marketing-related Personal Data may be retained while the relevant marketing purpose remains valid and lawful.

If you withdraw Consent for marketing, we will take reasonable steps to stop future marketing communications and process or delete Personal Data in accordance with applicable law and our legitimate retention requirements.

We periodically review Personal Data and may securely delete, anonymise or otherwise dispose of information when there is no longer a valid legal, regulatory or business need to retain it.

17. YOUR PRIVACY RIGHTS

Subject to applicable law, you may have rights relating to the processing of your Personal Data.

You can exercise applicable rights by contacting:

Email: help@seoulbloom.in
Phone: +9909929335

Your rights may include the following:

Right to Information

You may have the right to receive clear and understandable information about how your Personal Data is collected and processed.

This Privacy Notice is intended to provide such information.

Right to Access

Subject to applicable law, you may request information about Personal Data processed by us and the manner in which it has been processed.

Right to Correction and Updating

You may request correction of inaccurate or misleading Personal Data or completion and updating of incomplete Personal Data.

Right to Erasure

Subject to applicable legal requirements and permitted retention, you may request erasure of Personal Data that is no longer necessary for the purpose for which it was collected.

Certain Personal Data may need to be retained where required by law, necessary for legal claims, fraud prevention, accounting, taxation or other lawful purposes.

Right to Withdraw Consent

Where processing is based on Consent, you may withdraw your Consent.

Withdrawal of Consent will not affect the lawfulness of processing undertaken before such withdrawal.

Please note that withdrawal of Consent to processing necessary for a particular service may prevent us from continuing to provide that service.

Marketing Preferences

You may unsubscribe from promotional email or other marketing communications by using the unsubscribe mechanism provided in the communication, where available, or by contacting us.

Service communications relating to existing transactions, orders, security or other necessary matters may continue even after opting out of promotional marketing.

Right to Grievance Redressal

If you have any concern regarding the collection or processing of Personal Data, you may contact us at:

help@seoulbloom.in

We will endeavour to review and address legitimate concerns in accordance with applicable law.

Right to Nominate

Where provided under applicable Indian data protection law, you may nominate another individual to exercise your rights in the event of your death or incapacity.

Right to Approach the Appropriate Authority

Where available under applicable law, you may approach or lodge a complaint with the competent data protection or supervisory authority after following applicable grievance redressal procedures.

18. YOUR RESPONSIBILITIES

We request that you provide accurate, complete and current information when interacting with Seoul Bloom.

You should not:

  • Impersonate another person;

  • Provide false contact information;

  • Provide another person's Personal Data without authority;

  • Share passwords or OTPs with unauthorised persons; or

  • Use our website or services for unlawful purposes.

Where your Personal Data changes, you may contact us or update your account, where applicable, so that our records remain accurate.

19. THIRD-PARTY LINKS

Our website, advertisements, social media pages or communications may contain links to websites or services operated by Third-Parties.

Seoul Bloom does not control the privacy practices of independent Third-Parties.

When you leave our website or interact with an independent Third-Party service, we encourage you to review that Third-Party's privacy policy before submitting Personal Data.

This Privacy Notice applies only to Personal Data processed by or on behalf of Seoul Bloom.

20. SOCIAL MEDIA

When you interact with Seoul Bloom through social media platforms such as Instagram, Facebook, YouTube, Pinterest or other platforms, the relevant social media provider may independently process information about you.

Such processing is subject to the platform's own privacy policy and terms.

We may receive information about your interactions with our social media pages, advertisements, posts or campaigns, depending upon your settings and the functionality provided by the relevant platform.

21. MARKETING COMMUNICATIONS

Where permitted by applicable law, we may communicate with you regarding:

  • New products;

  • Product launches;

  • Discounts;

  • Promotional offers;

  • Special events;

  • Skincare information;

  • Customer benefits;

  • Surveys;

  • Contests; and

  • Other Seoul Bloom updates.

You may opt out of promotional communications at any time using available unsubscribe functionality or by contacting:

help@seoulbloom.in

Opting out of promotional communications does not prevent us from sending communications necessary to complete transactions or provide services requested by you.

22. DATA BREACHES

Seoul Bloom maintains procedures intended to respond to suspected Personal Data breaches.

Where a Personal Data breach occurs and applicable law requires notification, we will take appropriate steps to notify affected individuals and/or the relevant regulatory authority in the form and manner prescribed under applicable law.

23. HOW TO CONTACT SEOUL BLOOM

We are committed to protecting Personal Data collected and processed by us.

For questions, concerns, complaints, correction requests, deletion requests, Consent withdrawals or other privacy-related requests, please contact:

Seoul Bloom

Email: help@seoulbloom.in
Phone: +9909929335

When you submit a privacy-related request, we may ask for information reasonably necessary to verify your identity and understand your request.

We will endeavour to respond within the time period required under applicable law.

If you are dissatisfied with the response provided by us, you may use any additional grievance or complaint mechanism available to you under applicable law.

24. CHANGES TO THIS PRIVACY NOTICE

We may update this Privacy Notice periodically to reflect:

  • Changes in applicable law;

  • Changes to our products or services;

  • Changes to our website;

  • Changes in technologies we use;

  • Changes to our data processing practices;

  • Customer feedback; or

  • Changes in our business operations.

When this Privacy Notice is updated, the revised version will be made available on our website and the “Last Updated” date will be changed accordingly.

Where required by applicable law or where material changes significantly affect how Personal Data is processed, we may provide additional notice or request fresh Consent where appropriate.

We encourage you to review this Privacy Notice periodically.

25. ADDITIONAL PRIVACY TERMS

Certain promotions, contests, campaigns, loyalty programs, events, surveys, collaborations or other services offered by Seoul Bloom may contain additional privacy notices or terms.

Where additional privacy terms apply, they will be provided to you in connection with the relevant activity.

Such additional terms should be read together with this Privacy Notice.

26. CONTACT DETAILS

For all privacy-related questions and requests:

Seoul Bloom
Email: help@seoulbloom.in
Phone: +9909929335

Last Updated: 11 August 2026